So How Does Pinterest Work for Online Business Owners?Īs a business owner, you can promote your products, articles, and video content by creating and posting Pins for each one.Ī Pin consists of a vertical image or video, a title, a description, and a link. Each pinner creates their own boards to organize ideas, products, videos, and more. Boards are basically file folders that are categorized by niche or topic. Pins are either vertical images or vertical videos, and they get saved to Boards. Pinterest works like a search engine with an organizing aspect where Pinterest users, called pinners, can search for and save ideas, products, and more. While you can follow and message people, that's a hardly-used aspect of the platform and doesn't have much to do with how it operates at all. Unlike traditional social media websites, Pinterest functions as more of a visual search engine than a social network.
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